A Guide for Product Managers
The consumerization of applications is making the role of product managers more difficult than ever. How do you build products or services that meet user demands for both power and simplicity?
Business applications are evolving and user expectations for quality, easy-to-use software are at an all-time high. Companies are now gaining competitive advantage by providing intuitive application experiences that help users achieve goals. The best applications—the ones that stick—are those that empower users to realize the full value of their data.
This book explores embedded analytics and how treating 'data as a feature' can help product managers create indispensable applications that guide users to reach their most critical goals.
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